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Maybelline Is WWE’s First Official Cosmetics Partner

The beauty brand served as the presenting partner of WWE’s All-Women's Premium Live Event Evolution on Sunday, July 13 in Atlanta.

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By: Lianna Albrizio

Associate Editor

Maybelline is stepping into the ring. The color cosmetics brand is tag-teaming with the WWE, part of TKO Group Holdings, as the entertainment company’s first-ever cosmetics partner. The deal commences with Maybelline serving as the presenting partner of Evolution – the all-women’s Premium Live Event – on Sunday, July 13 at State Farm Arena in Atlanta. “WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for hi...

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